Thursday, February 25, 2010


Here are some Magic Hat examples of promotions.

Friday, February 19, 2010

Football Schedules

A big part of my job is creating sports schedules for local teams. Usually we take a generic sports tempalte and try to jazz it up to fit the team colors, etc.
Far and away, the most team schedules we print are for Ohio State football. Here is this past seasons version. We can't use anything related to OSU except red and gray.
Here is the previous season. We thought we could get away with the Buckeye necklace and enlarged 'O' in the text. We didn't. After sending these out to the market, OSU told us we had to remove them all.
Generic OSU for Coors Light.
Coors Light had a sponsorship with the Steelers the year they won the Super Bowl. For some reason though,, they didn't create a schedule, so we did.

Tuesday, February 9, 2010

Blue Jackets/ Molson Sponsorship

2008-09 schedule poster. These were hung all over Columbus until Molson created a more official, generic one . I created the pucks and the Molson stick shelf.
In comparison, here is the 2007-08 schedule. No mention of the Blue Jackets. I took the Molson template and photoshopped Blue Jacket player numbers onto the jerseys.

2008-09 playoff poster
Oddly enough, we ran out of tap handles. So I was asked to create one. This is a Killians tap handle painted red with vinyl Molson lettering.I designed the puck label and we drilled the puck on. Finally, I took a beer koozie to polish off the look. I thought they turned out great. There were a handful of these in the Columbus market.
This never made it to the public. It is actually a Bud Light schedule poster that I photoshopped out the Bud neon lettering a replaced it with a Magic Hat logo and a little bit of glow. Much better!