Promos

Here are some Magic Hat examples of promotions.

Football Schedules

A big part of my job is creating sports schedules for local teams. Usually we take a generic sports tempalte and try to jazz it up to fit the team colors, etc.
Far and away, the most team schedules we print are for Ohio State football. Here is this past seasons version. We can't use anything related to OSU except red and gray.
Here is the previous season. We thought we could get away with the Buckeye necklace and enlarged 'O' in the text. We didn't. After sending these out to the market, OSU told us we had to remove them all.
Generic OSU for Coors Light.
Coors Light had a sponsorship with the Steelers the year they won the Super Bowl. For some reason though,, they didn't create a schedule, so we did.

Blue Jackets/ Molson Sponsorship

2008-09 schedule poster. These were hung all over Columbus until Molson created a more official, generic one . I created the pucks and the Molson stick shelf.
In comparison, here is the 2007-08 schedule. No mention of the Blue Jackets. I took the Molson template and photoshopped Blue Jacket player numbers onto the jerseys.

2008-09 playoff poster
Oddly enough, we ran out of tap handles. So I was asked to create one. This is a Killians tap handle painted red with vinyl Molson lettering.I designed the puck label and we drilled the puck on. Finally, I took a beer koozie to polish off the look. I thought they turned out great. There were a handful of these in the Columbus market.
This never made it to the public. It is actually a Bud Light schedule poster that I photoshopped out the Bud neon lettering a replaced it with a Magic Hat logo and a little bit of glow. Much better!

HOPS

This is HOPS. I created him for a contest to rename a Miller distribution tool. I didn't win, but I still like him.

Magic Hat Goodies

This is Alan. He is the owner of Magic Hat. I turned him into a crazy basketball fan for a March Madness bracket poster that I will post later.
Here is Alan as a snowman goalie created for a Blue Jackets schedule poster. The helmet is based on Magic Hat's fall seasonal, Howl.
A closeup of the the hockey stick.
This was for a t-shirt contest that Magic Hat did for 09/09/09. Unfortunately, I wasn't eligable, but I made one anyways.

Brandy

A friend of mine, Brandy Hickman, is fighting breast cancer. Here a re a couple pieces I've done for her.
A t-shirt design for a surprise benefit thrown for Brandy.
This is her logo. They sported this in a 3 day Breast Cancer walk.

Vader #9

Simply put. Darth Vader holding his and one of my favorite beers. Magic Hat #9. Im sure George would not care for my photoshopping.

Grocery Displays

This was for a Kroger in Mansfield. It is about 12x9 and is in the first hing you see when walking into the Kroger. The other side of it is below.

This is the mockup pieces for a Molson 'beer boni' to be made out of Molson cases. The final result is below.

These were shelf talkers to go on shelves in groceries, promoting our sponsorship with the Blue Jackets. They really helped drive the retail awareness.

Big Pieces

One of the biggest pieces I've ever done. I believe it was 8'x19'. A Giant Eagle in Youngstown. Huge and dominating!
Phatt Cat Drive Thru in Youngstown.
This is a mockup of a re-design for Ziggy's Drive Thru in Columbus (Victorian Village)
This TV scoreboard as prompted after seeing the RBAR one. This is the actual piece. Below is the mockup. We laid the pieces to coroplast before hanging so that it would set into the recesses of the scoreboard. This is in Worthington (crosswoods)

RBAR

The RBAR is THE Hockey bar in Columbus. Located next to Nationwide Arena, the place is jammed pack before, during and after every Blue jackets game. Being such a huge CBJ fan, I was excited to put these pieces together for them. If ever in the area, stop in! They have all kinds of Blue Jackets related items, great beer specials and an awesome atmosphere!

This hung in the windows while they were doing construction on the inside. It was flanked by a Miller Lite one as well.
These hung in the upper windows to keep light from coming down on the bar.
One of the coolest pieces I've done. This is the layout for their "scoreboard". The following is a before shot and different views on the final product. This thing jumps out at you when you first walk in the bar.

Zofia's Birthday

My daughter, Zofia, turned 1 last week. Here are the invites and birthday banner I designed for the occasion. The character designs were based on craft cut outs I saw of Big Bird and Cookie Monster. I decided to create more and will continue to recreate the whole Sesame Street universe.

Work Space

I figured my first post should be the work space I've 'decorated'. I took all the logos, templates, graphics, etc we have for the Magic Hat Brewing Company and created a shrine of sorts. Each quarter when the new seasonal beers come out, I try and update the walls and bottle collection.